Growth Marketing Specialist

Role summary

As a Growth Marketing Specialist, you will build and manage Evynx’s digital growth engine across search, AI discovery, paid marketing, website optimisation, lifecycle marketing, and analytics. Your goal is to help more travellers discover, engage with, and choose Evynx. This is an AI-native role where AI handles much of the frontline execution. Your focus will be on designing growth strategies, building intelligent marketing workflows, running experiments, analysing performance, and continuously improving business outcomes.

What This Role Offers

• Build Evynx’s digital growth engine from an early stage.
• Own growth across search, AI discovery, paid marketing, lifecycle marketing, and website optimisation.
• Design AI-powered marketing workflows rather than manually executing repetitive tasks.
• Experiment, learn, and continuously improve how travellers discover and engage with Evynx.

Roles & Responsibilities

• Own digital growth across organic search, AI-powered discovery, paid acquisition, social distribution, and lifecycle marketing.
• Plan, execute, and optimise digital marketing campaigns aligned with business objectives.
• Build Evynx’s SEO and Generative Engine Optimisation (GEO) strategy to improve visibility across search engines and AI platforms.
• Design AI-powered workflows for content creation, campaign execution, reporting, and marketing automation.
• Monitor growth metrics across acquisition, engagement, conversion, and customer retention.
• Design and run structured growth experiments across channels, messaging, audiences, and landing pages.

Required Skills

• Strong understanding of digital marketing across acquisition, engagement, and conversion.
• Hands-on experience with SEO and evolving AI-driven search and discovery practices.
• Experience managing Google Ads, Meta Ads, or similar paid marketing platforms.
• Ability to build and optimise AI-assisted marketing workflows using modern AI tools and automation platforms.
• Strong analytical skills with the ability to interpret marketing data and translate insights into action.

Preferred Skills

• Experience with Google Analytics (GA4), Google Search Console, Google Tag Manager, and similar analytics platforms.
• Experience with CRM, email marketing, and marketing automation tools.
• Experience using AI platforms such as Claude, ChatGPT, Gemini, or similar tools for research, content creation, analysis, and workflow automation.
• Understanding of the travel, tourism, marketplace, or consumer internet industry.

Basic Qualifications

• Bachelor’s degree in Marketing, Business, Communications, Engineering, or another relevant discipline.
• 2–5 years of hands-on experience in growth marketing, digital marketing, performance marketing, or a related role.

Preferred Qualifications

• MBA or postgraduate qualification in Marketing, Business, Analytics, or a related field.
• Professional certifications in Google Ads, Google Analytics, Meta, SEO, or related digital marketing disciplines.